His Royal Highness, the King of America

His Royal Highness does not give interviews. He has, however, agreed to this page.

What is known is this. He was born in Texas, in a land the royal historians decline to name. Its winds are strong, its horizon flat, and its memory long. He left it, as kings eventually must.

He served his country in uniform, because in this kingdom the King serves first. He studied, he worked, and he learned how big things get built by watching the people who build them. He now holds court in Austin, Texas, with Floki, the Royal Pooch, who has never been consulted on policy and has never been wrong.

A word on the crown

The King of America did not inherit it, win it, or buy it. He read the first three words of the Constitution and took them at face value: “We the People.” In America, the people are sovereign. No throne sits above them. So every ordinary American is, by law and plain arithmetic, royalty. His Royal Highness is a normal American, which makes him the King. Technically, so are you. (Find out more here)

The kingdom

Every king needs a kingdom, and the American way to get one hasn’t changed: you start a business. You take an idea, your own two hands, and more confidence than is strictly advisable, and you build something with your name on it. That is the American Dream, and the King is living it out loud.

That kingdom is the Studio Store. Everything in it is made on purpose, with care, and answers to no one but the people who use it.